Sell-Side M&A Advisory

Your Business. Your Legacy.
Our Trusted Guidance.

After 15+ years on the buy side—acquiring businesses for private equity–backed companies—I now help business owners like you navigate the sale of your company with clarity, confidence, and someone who truly understands how buyers think.

Schedule a Confidential Consultation

15+

Years M&A Experience

100+

Acquisitions Evaluated

MBA

William & Mary

VA

Mid-Atlantic

Why Rein

I've Been the Buyer.
Now I'm on Your Side.

A Different Kind of Advisor

For over 15 years, I sat on the other side of the table—leading business development for private equity–backed companies like National Veterinary Associates, Lightwave Dental, and VetEvolve. I evaluated acquisition targets, negotiated deals, and helped build platforms designed to grow through acquisition.

I've seen how buyers assess businesses, where they find leverage in negotiations, and what makes an owner vulnerable to leaving money on the table. That experience taught me something important: business owners deserve better representation.

That's why I founded Rein Business Advisors. I believe every owner should have someone in their corner who truly understands how the game is played—and who is wholly committed to their success.

Selling your business isn’t just a transaction—it’s a transition. You’ve spent years building something meaningful. You deserve guidance that honors that.
— Jenny York, Founder

Comprehensive Sell-Side Advisory

Sell-Side Advisory

Strategic guidance throughout the entire sale process—from initial planning through closing—ensuring you're informed, prepared, and supported at every step.

Sale Preparation

Hands-on support to get your business sale-ready, including operational review, financial presentation, and addressing gaps before going to market.

Our Services

Owner Representation

Dedicated representation managing buyer outreach, negotiations, and transaction details to protect your interests and maximize value.

Market Timing & Pricing

Insight into current market conditions, buyer demand, and timing considerations—helping you understand when and how to position your business.

Business Valuations

Clear, market-based valuations that set realistic expectations and provide a strong foundation for pricing, positioning, and negotiations.

Buyer Negotiations

Experienced negotiation support leveraging deep understanding of how buyers evaluate deals and where value can be protected or created.

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Discover

Understand your business value with a complimentary, confidential assessment

Our Process

A Clear Path Forward

Prepare

Get your business sale-ready with strategic positioning and documentation

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4


Connect

Engage with qualified buyers who align with your goals and values

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Negotiate

Navigate offers and terms with experienced guidance in your corner

Close

Complete the transition with careful management through closing

Ready to Explore Your Options?

Whether you're considering a sale now or planning for the future, a confidential conversation can help you understand your options and what your business might be worth.

Schedule A Call
Call 404.857.3769